Since its creation, EBIA has conducted 3 important consumer surveys in its member countries on European Consumers perceptions and Expectations towards Mattresses: in 2002, 2007 and 2011. The relevant questionnaire, developed by the Marketing Committee, was conceived in such a way as to insure continuity and uniformity, thereby enabling an objective comparison of the results.
The major conclusions of the 2002 study clearly indicated that when asked about the features of a good mattress consumers spontaneously opted – by decreasing order of importance – for the following essential features:
The 2007 survey demonstrated that the top 3 features for a good mattress have somewhat changed in the meantime, consumer preferences shifting increasingly towards solutions for back problems and a good night’s sleep.
In the 2011, the shape of the mattress over time was out of the top 3 features and comfort once again became a very important characteristic.
These surveys are of considerable value to the EBIA members in providing clear indications on actual market trends & tendencies, both as regards the developments in their respective countries and at pan-European level.
Die meisten Europäer wissen um die Bedeutung des Schlafs Im Auftrag der European Bedding Industries Association (EBIA) hat die InSites Consulting, Ghent, eine Studie präsentiert, die 8.298 Endverbraucher zwischen 25 und 60 Jahren in Belgien, Frankreich, Italien, Österreich, Deutschland, Niederlande, Spanien und Portugal zu Vorstellungen und Erwartungen an Matratzen und Unterfederungen befragt. Die meisten Europäer wissen um die Bedeutung des Schlafs
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